The Fun Theory

Posted: February 10, 2011 in Simulation
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Tradition helping with a person and saying &qu...

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Can you change people’s habits and attitudes? Can you take a task and change people’s conduct and attitudes by making something seem fun? Watch what a group of scientists did using fun or pleasure to get people to use a long staircase with a moving escalator right next to it. At first no one took the stairs; almost 97% of the people took the escalator. Notice how scientists changed how people reacted to climbing a long staircase as first choice. Now 66% more people took the stairs. This is not a joke but a practical value in life. In the video, you can observe what the scientists did and how they completely reversed human behavior by inserting fun.

See other examples of the fun theory in action at:

“This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

Simulations can be constructed to present a “game-like” atmosphere.  People learn while having fun.

I’ll bet we could come up with more ways to change behavior in the contact center by making it more fun!


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